Decoding copies to create stories.
— About
Hi, I'm Anand. I tell stories that people actually stick around for. I make videos, write scripts, and turn ordinary ideas into something worth watching.
Since I'm chronically online, I spend way too much time studying creators, trends, and why some content explodes while other posts disappear into the void. Lucky for me, that's part of the job.
I don't chase the algorithm. I chase attention. The kind that makes someone stop scrolling, watch till the last second, send it to a friend, and remember the brand tomorrow.
I also love making things that don't take themselves too seriously. Parodies, mockumentaries, satire, absurd scripts, and ideas that make you go, "Wait, is this actually real?" are very much my territory.
I sneak jokes into my scripts. Most of them survive client approval.
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UGC Brands
— On Camera
A few moments in front of the camera, not just behind it.
— Trusted by
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— Selected work
Full-funnel branded films: scripting, shooting and editing for brands building attention from scratch.
7 films
Campaign strategy, positioning and paid work — the marketing brain behind the storytelling.
Campaigns & strategy
A reel series made with OK Tested — format-first ideas, tested on camera.
4 films
A serialised mini-series made for Instagram — three episodes, one arc.
3 episodes
Product and interface work — flows, wireframes and interface systems.
Design case studies
A wall of thumbnails, posters and key art designed for creators and brands.
8 thumbnails
— What I do
Four things I do well, and the tools I reach for while doing them.
— Education
High Schooling
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